English general entertainment channel Star World will launch five new shows in different genres – comedy, crime and drama.
Brand initiative as “full load of training in March, the watch includes Dexter, Mr. Sunshine, giving hope, Las Vegas and the community.
Star World is to strengthen its Torrentz initiative, launched last month to combat piracy in the channel. Bringing the latest and best show in Hollywood this month is Mr. Sunshine, and “Raising Hope. Carrier says it will also play an important role in the solution recommendation system for its viewers with new offerings, they can see.
Star India GM, senior VP, English Channels Saurabh Yagnik said, “Star World is committed to bringing the best in English entertainment to its viewers in India. The objective is not only to get the freshest in entertainment but also create innovative ways to engage our viewers with our content across multiple screens and platforms. Our viewers find crime and drama appealing and we are revamping that genre in our 9 and 10 p.m. slot.
“We have been driving this category so far and will continue to do so thereby spurring on the growth of the category overall and our channel specifically. It won’t be long before we also organize live chats with international stars of our channel. The English GEC space has tremendous potential for growth and we are continuously innovating, listening and coming up with new initiatives that fulfill viewer expectations.”
Former ‘Friends’ star Mathew Perry stars in ‘Mr. Sunshine’ which is also his own production. He will guide viewres on the dos and don’ts of overcoming a mid-life crisis at 40. The show is based on a concept by Perry, which he planned to co-write, star in and produce. Ben Donovan (Perry) is the sports arena manager for the Sunshine Center, a second-tier arena in San Diego. He goes through a mid-life crisis when he turns 40, while dealing with the unusual demands of his job and his unpredictable boss.
The show starts on 26 March and airs every Saturday at 10 pm.
Another show, Las Vegas, kicks off on 7 March and airs Monday-Friday at 9 pm. It will showcase all one needs to know about the high-stakes and glamorous world of Casinos and its underbelly. It focusses on a team of people working in the fictional Montecito Casino in Las Vegas, Nevada—dealing with issues that arise within the working environment, ranging from valet parking and restaurant management to security.
Following that at 10 pm is Dexter. It is a crime drama about a serial killer who only kills serial criminals. Dexter Morgan is played by Michael C Hall, a serial killer who works as a blood splatter analyst. The series shows him balancing an everyday life with his secret identity, all the while keeping up a facade of normality.
Community is a sitcom about a group of students studying at a community college in Colorado. Community centers on Jeff Winger (Joel McHale), a suspended lawyer who was forced back into school after his college degree is deemed invalid. The series focuses on Jeff’s experiences while attending the Greendale Community College in Greendale, and the people he meets there. It kicks off on 14 March and airs Monday-Friday at 11 pm.
Another comedy raises the hope, which involves 23-year-old who has to raise her child, conceived by a single night with the help of his family imperfect baby’s mother (who killed multiple partners) is sentenced to death and executed when the baby is only six months. Begins March 26 and will air every Saturday at 10:30 pm.