HBO Sports president Ross Greenburg Pledging to “enter the mainstream sports fan back to the” boxing.
In a discussion with Funhouse, Greenburg is pleased to update on upcoming events and HBO boxing fans to wonder on the beginning of a rebirth for the sport.
Greenburg pointed to a flurry of future HBO events that point out both boxing’s rising popularity and that his company is prepared to take benefit of the developments.
“I think that the fall line-up is kind of a statement that we’re back, and that we’re ready,” he said. “We gave everyone a little bit of a break at the beginning of the football season, and through the World Series. But I think that we’re gearing up and that it’s the rebirth of boxing in a way,” said Greenburg. “We really want to get the mainstream sports fan back.”
Some upcoming HBO cards include the November 13 mega-fight between Manny Pacquiao and Antonio Margarito, which will be on pay-per-view, and a November 27 contest between Juan Manuel Marquez and Michael Katsidis.
Greenburg assumed the role of liaison when negotiations for a fight between Manny Pacquiao and Floyd Mayweather peaked, but unofficially resigned from the position when it was clear no fight would be made. Nevertheless he remains hopeful of Pacquiao-Mayweather in 2011, a fight that would likely break all-time records in terms of profits.
On the opportunity of Pacquiao-Mayweather in 2011, Greenburg said: “I think that a lot of things need to fall into place for that fight to happen. First and primary, Manny Pacquiao has to live on Nov. 13 against a hard, big man in Antonio Margarito. And then, Floyd Mayweather has to fresh up his personal life and the issues and whatever is going on in Las Vegas and then gets back to the business of boxing.”