Great commercial benefit from Hollywood studios and television producers are betting that Japanese images in three dimensions are the future of entertainment, although a major drawback: the millions of people feel bad to see them.
One in four viewers find it difficult to watch TV or movies in 3D, ophthalmologists say this is because the technology is to produce visual fatigue or because the visually impaired person to perceive the depth of the objects. In the worst case, the images cause dizziness, nausea or headaches.
Researchers have begun to develop devices that aim to solve these problems, but there are years or decades before they reach the market. This has not stopped the entertainment industry that knows the problem but goes ahead with plans to create more television shows and movies in 3D. Jeff Katzenberg, DreamWorks Animation director, says it is “the biggest innovation for the cinema and the audience that has occurred since the color was.”
The theater chains AMC Entertainment and TV manufacturers as Panasonic and others plan to spend over a billion dollars to its facilities or equipment to offer the new technology. Some pay TV channels and broadcast programs in 3D: ESPN Sports announced that its three-dimensional signal transmitted 24 hours a day since February.
Last year there were many people who have paid an additional three dollars or more to watch 3D versions of hit films like “Avatar” and “Toy Story 3″ but it did not lead to a increase in the total turnover was 10 000 600 000, slightly less than in 2009. It was less a movie, but spent more.